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How Subduing Sweat Became a Multi-Million Dollar Business

“Michael Luscher was not cut from the cloth of a traditional entrepreneur, but he has officially made it in the apparel business, growing POINT 3 Basketball into a multi-million dollar company focused primarily on selling team uniforms. Today, the Atlanta Hawks, New York Knicks, Brooklyn Nets and Chicago Bulls outfit their youth programs with Luscher’s product.”

POINT 3 Basketball Granted Patent On Moisture Control Technology

“It started with an idea to revolutionize the basketball apparel industry by creating a new type of basketball shorts that contain moisture control hip panels. That was August 2009, when Michael Luscher established his POINT 3 Basketball brand.”

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